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How do you define a Major Gift?

An average of 2.8% of a charity’s database has the potential to be a major donor. If the database contains 100,000 records this is an overwhelming 2,880 people with the potential to give significant gifts. What constitutes as a Major Gift? Here at Money Tree...

Do Events Really Work for Major Donor Fundraising?

  There is much discussion around the purpose and benefit of events as part of major donor fundraising. Many charities fall into the trap of believing that putting on a series of events will attract new major donors and cultivate existing event supporters into...

How to forecast major donor income

We are often asked by charities to help them forecast their major donor income, particularly for more newly established programmes. This is no easy task; factors to consider include: how many researched prospects there are what you are currently raising money for the...
Engaging Major Donors well

Engaging Major Donors well

Major Donor fundraising is not as tricky as you might think and it is the one way of fundraising that works regardless of your organisation’s size or cause area and it can be set up on a shoestring budget – as long as it done well. There is no charity that can afford to not consider this area of fundraising.

What are the Barriers to Major Donor Programmes?

What are the Barriers to Major Donor Programmes?

It is often self-imposed barriers that are really preventing a Major Donor Programme from flourishing. In reality, none of the feared-for barriers is insurmountable. WATCH Mike Bartlett give his insights on the barriers that charities face in adopting a Major Donor Programme.

Are you taking advantage of High Value Fundraising?

Are you taking advantage of High Value Fundraising?

The options available for charities for raising money can feel overwhelming and packed full of jargon: high-value, grants, corporate partnerships, acquisition, retention, life-time-value. It can be hard to know where to start and rarely does any charity have a systematic and successful process for raising voluntary income from multiple sources. Read on to discover how your charity can take advantage of a suite of high-value fundraising activities.