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major donor fundraising

Practical Major Donor Fundraising in a GDPR Climate

GDPR is still an area of confusion and contention for many charities and fundraisers, particularly in the area of major donor fundraising. GDPR guidelines are one thing, but do they tell you when and how to research donor prospects, how much research is fair at what stage, who to invite to events, when and how to follow up, when and how to communicate privacy notices, what about new or cold prospects? So many of these are still up for debate as the legislation is deliberately open to interpretation. So how do you kick on with your major donor fundraising with confidence whilst being sure of GDPR compliance?….

Will major donors give unrestricted donations?

The short answer to this oft-asked question is; it depends how much you are asking for! Our recent survey of over 50 major donors, to a range of causes, showed that the larger the gift the more likely it was to be restricted. This is no surprise, as it is human nature...

How do you define a Major Gift?

An average of 2.8% of a charity’s database has the potential to be a major donor. If the database contains 100,000 records this is an overwhelming 2,880 people with the potential to give significant gifts. What constitutes as a Major Gift? Here at Money Tree...

Do Events Really Work for Major Donor Fundraising?

  There is much discussion around the purpose and benefit of events as part of major donor fundraising. Many charities fall into the trap of believing that putting on a series of events will attract new major donors and cultivate existing event supporters into...

How to forecast major donor income

We are often asked by charities to help them forecast their major donor income, particularly for more newly established programmes. This is no easy task; factors to consider include: how many researched prospects there are what you are currently raising money for the...
Engaging Major Donors well

Engaging Major Donors well

Major Donor fundraising is not as tricky as you might think and it is the one way of fundraising that works regardless of your organisation’s size or cause area and it can be set up on a shoestring budget – as long as it done well. There is no charity that can afford to not consider this area of fundraising.