The options available for charities for raising money can feel overwhelming and packed full of jargon: high-value, grants, corporate partnerships, acquisition, retention, life-time-value. It can be hard to know where to start and rarely does any charity have a systematic and successful process for raising voluntary income from multiple sources. Read on to discover how your charity can take advantage of a suite of high-value fundraising activities.
When we hire a fundraiser we are responsible for choosing the person who will succeed for us. We can’t afford to benchmark against the candidates who turn up for interview, we must know the benchmarks already so that we know what success looks like before it walks through the door and introduces itself.
Events are a really useful tool for major donor fundraising but will never be the be-all-and-end-all. In fact, they can easily end up as an expensive distraction is not set up properly and for the right reasons. Here are twelve points on which you need to be clear ahead of deciding to go ahead with a cultivation event.
What are your major donors really looking for from you? A recent piece of work with a charity client highlighted the three most common things that your biggest givers are looking for.
The 7 steps of major donor fundraising make a lot of sense – but they operate in a vacuum – in essence they do not give you anything to fix or improve. What are the 3 key areas that you need to be strong in to have a successful major donor programme and what are the key questions you need to ask yourself?
6 essential factors for a successful major donor programme…