Major Donor fundraising is not as tricky as you might think and it is the one way of fundraising that works regardless of your organisation’s size or cause area and it can be set up on a shoestring budget – as long as it done well. There is no charity that can afford to not consider this area of fundraising.
It is often self-imposed barriers that are really preventing a Major Donor Programme from flourishing. In reality, none of the feared-for barriers is insurmountable. WATCH Mike Bartlett give his insights on the barriers that charities face in adopting a Major Donor Programme.
The options available for charities for raising money can feel overwhelming and packed full of jargon: high-value, grants, corporate partnerships, acquisition, retention, life-time-value. It can be hard to know where to start and rarely does any charity have a systematic and successful process for raising voluntary income from multiple sources. Read on to discover how your charity can take advantage of a suite of high-value fundraising activities.