Major Donor Scorecard

The Major Donor Scorecard

Assess your major donor programme, or readiness to start one.

At Money Tree Fundraising, we know what it really takes to get a successful major donor programme underway.

We have developed this scorecard through working with dozens of organisations setting up a major donor programme for the first time. If you’ve not yet started major donor fundraising then this scorecard will give you a sense of what it’ll take for your organisation to get started.

If you have started major donor fundraising then this scorecard will show you where to focus your efforts to improve your programme.

Free to download

20 Questions

Results in under 10 minutes

MEASURE YOUR PROGRAMME

Why major donor fundraising?

When you know who to approach, what to approach them with and how to do it well, major donor fundraising will provide you with a step change in your fundraising income.

The scorecard will measure your programme in the three elements essential for successful major donor fundraising:

Who

How best can you identify potential donors with the capacity and propensity to support your organisation?

What

You need a proposal that is attractive to major donors. You need to be able to measure success against pre-set objectives. Donors need to see supporting documentation, processes and procedures.

How

People's top three fears are public speaking, death and asking for money (in that order)! The How is about the whole plan from meeting to getting to know, to asking and includes thanking and beyond.

We have helped our clients to raise £millions

Assess your major donor programme, or readiness to start one.

ASSESS YOUR PROGRAMME NOW

You will get:

A clear indication of the current state of your major donor programme, or your readiness to start one.
Advice on how to improve each area in a series of weekly emails.

"If you always do what you've always done, you'll always get what you've always got."

Jessie Potter

Endorsed by our clients:

“Using Money Tree Fundraising to work with our Senior Management and Trustees really engaged them in our major donor programme, which is accelerating quicker than it would have without their buy-in”

DEBORAH BALL

Forum for the Future

"Money Tree Fundraising was great at understanding our needs and the unique way we work. They quickly helped us understand our major donor fundraising potential and provided valuable insights into our strengths and the areas that we could develop."

LISA ROBINSON

Disasters Emergency Committee

"Having worked with (and for) many fundraising agencies over my 13 years in the sector, I can confidently say that Money Tree Fundraising are among the best. I have full confidence in our future work together."

DAVID LACEY

Build Africa

Step change your major donor income

When you know who to approach, what to approach them with and how to do it well, major donor fundraising will provide you with a step change in your fundraising income. At Money Tree Fundraising we are on a mission to embed sustainable high value fundraising within charities of all size through our expert advice and delivery. We know major donor fundraising.

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