It used to be the natural thing for us to question everything – we asked why? all the time. Over time we’ve stopped doing that so much – we know more, we don’t ask as much. Asking “yeah, but why?” about your fundraising proposition is a good test of whether you’ve arrived at the nub of the issue yet… and if you can’t answer the whys that you come up with you won’t be answering the whys of your audience
Say thank you. Regardless of what the donor says. And listen hard for what the donor means when they say “no need to thank me” in case they mean “don’t make a fuss” or “don’t tell people” but would love for you to say thank you!
It is less risky to ask for a gift when you know the person is likely to say yes. Learning how to read the signs of another person’s likelihood to give is sometimes tricky and sometimes really obvious. But fundamentally it is the asking that is the secret: if you don’t ask you definitely won’t get!
Here are a few tell-tale signs in assessing early on whether a major donor programme is likely to be successful.
Key attributes we feel make up the (almost) perfect major donor fundraiser
How do you define a major gift? Is a commonly-asked question with the expectation of an arbitrary £ amount being the answer. But it might not be that simple if you take an effort/reward based approach to the answer, thus expending your resources wisely for the maximum return.