A personal tale by Beth Upton of the time she said to a charity “don’t worry about thanking me” and then got cross when they listened to her and did not thank her. Always say thank you.
Here are a few tell-tale signs in assessing early on whether a major donor programme is likely to be successful.
Key attributes we feel make up the (almost) perfect major donor fundraiser
How do you define a major gift? Is a commonly-asked question with the expectation of an arbitrary £ amount being the answer. But it might not be that simple if you take an effort/reward based approach to the answer, thus expending your resources wisely for the maximum return.
Major Donor fundraising is not as tricky as you might think and it is the one way of fundraising that works regardless of your organisation’s size or cause area and it can be set up on a shoestring budget – as long as it done well. There is no charity that can afford to not consider this area of fundraising.