Money Tree Fundraising article on ensuring that your major donor fundraiser is not an island.
Here are a few tell-tale signs in assessing early on whether a major donor programme is likely to be successful.
Money Tree Fundraising recounts a true tale of two hospices who increased their major donor income five-fold by not relying solely on belief.
Key attributes we feel make up the (almost) perfect major donor fundraiser
Pound for pound, return on investment figures differ depending on the type of fundraising you’re doing and tend to be higher for trusts and foundations, major gifts, grants and capital appeals.
What are your major donors looking for? Don’t lose your top supporters by not meeting their needs.