More income from bigger gifts. Less pressure on your team.
You already have a cause worth backing and supporters who care. High-value fundraising from major donors and trusts gives you income that changes what your charity can achieve. It is closer than it feels, and you do not have to work it out alone.
Or see where you stand first: the free two-minute Major Donor Scorecard
Whatever brought you here, you are not the only one
“Something needs to change, but I don't know where to start."
Most fundraising strategies stall at the same question. Start with an honest picture of where you are; everything else follows from that.
"We're putting the effort in, but it isn't converting."
Effort is rarely the problem. Where the effort points usually is, and that is fixable without working harder.
"I know what good looks like. I can't get the organisation behind it."
The most common blocker in the sector, and it grows year on year. Leadership buy-in is winnable with evidence and a small early proof.
"We have the ambition, not the skills or confidence."
Skills can be trained and confidence follows competence. Nobody was born knowing how to ask for £10,000.
"We've tried consultants before. It didn't stick."
Then you know the test: advice that your team still uses a year later. That is the standard to hold us to.
Start where you are
Ninety minutes one-to-one with a senior specialist.
From first pipeline to a programme that compounds.
Research, case for support, applications, relationships and reports.
Interim, outsourced and recruitment support inside your team.
199
contracts delivered to 131 charities since 2018
76%
of our work comes from repeat clients and personal recommendation
201
UK charities’ readiness measured over two years
We publish the evidence: The State of Major Donor Fundraising in the UK is free to download.
"Money Tree Fundraising provides high quality and flexible support. They are always available to answer a quick question and can adapt hours to provide support at busy times. They are extremely reliable and help us to keep on top of opportunities and deadlines. Has felt more like a partnership than client–contractor relationship."
Fran Ellis, CEO, Rising Sun Domestic Violence and Abuse Charity
Two free ways to get your bearings
Major Donor Scorecard
Twenty questions, two minutes, an instant picture of your readiness against 201 other charities.
The State of Major Donor Fundraising in the UK
Where the sector is strong, where it falls down and the four steps forward.
Beth Upton
Rachal Minchinton
Stacey Teece
Hannah Shepherd
Fundraisers first, consultants second. Every one of us has sat where you sit. Meet the Team
Or just ask us
Thirty minutes, no obligation, no pitch. Bring the situation as it actually is and we will tell you honestly what we would do in your position, whether or not that involves us.
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