Does your Case for Support pass the Why? test?
How To Do Fundraising Beth Upton How To Do Fundraising Beth Upton

Does your Case for Support pass the Why? test?

It used to be the natural thing for us to question everything – we asked why? all the time. Over time we’ve stopped doing that so much – we know more, we don’t ask as much. Asking “yeah, but why?” about your fundraising proposition is a good test of whether you’ve arrived at the nub of the issue yet… and if you can’t answer the whys that you come up with you won’t be answering the whys of your audience.

Read More
No, but…
Being A Fundraiser Jenny Cooper Being A Fundraiser Jenny Cooper

No, but…

There are few things more likely to put me off carrying on a conversation with someone than if their response starts “no, but…” It makes me feel rejected, unwanted, as if I am wasting my time.

Read More
Quick turn-around, make-or-break trust fundraising

Quick turn-around, make-or-break trust fundraising

We’ve all had an urgent request for quick turnaround funding from trusts to keep our organisations solvent or our projects running. It can put dread in the hearts of even experienced and successful trust fundraisers – especially when, except in rare circumstances, it can be avoided.

Read More
How do you define a major gift?

How do you define a major gift?

Here at Money Tree Fundraising, one of the most common questions that we get asked is ‘How do you define a major gift?’, with our clients expecting us to state a fixed sum for them. Others come to us with their own pre-determined definitions and there is huge disparity between their answers.

Read More
Trust Fundraising Myths Debunked
Trust Fundraising Jenny Cooper Trust Fundraising Jenny Cooper

Trust Fundraising Myths Debunked

We speak to charities every day about fundraising from trusts & foundations. There are some key themes that emerge time and again – misunderstandings about grant-makers, their purpose, their requirements – and we want to set the record straight by airing these trust fundraising myths and explaining the truth instead.

Read More
Engaging major donors well
Major Donor Fundraising Jenny Cooper Major Donor Fundraising Jenny Cooper

Engaging major donors well

Major donor fundraising is not as tricky as you might think and it is the one way of fundraising that works regardless of your organisation’s size or cause area and it can be set up on a shoestring budget – as long as it done well. There is no charity that can afford to not consider this area of fundraising.

Read More