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Does your Case for Support pass the Why? test?

It used to be the natural thing for us to question everything – we asked why? all the time. Over time we’ve stopped doing that so much – we know more, we don’t ask as much. Asking “yeah, but why?” about your fundraising proposition is a good test of whether you’ve arrived at the nub of the issue yet… and if you can’t answer the whys that you come up with you won’t be answering the whys of your audience

Project Design for Fundraisers

As trust fundraisers, we rarely have control over the design or delivery of the projects/services for which we are raising necessary income. Nevertheless, we still need to gather as much information as we can to complete our proposals and applications so they make sense and are an inviting opportunity for funders in which to invest

We don’t work on commission

We do not work on a commission basis. Nor will we work on a no-win-no-fee basis. There are lots of reasons for that – it is frowned upon by our sector body, it offers temptation for poor practice, it exploits the weak, it misunderstands the fundamental team effort that is fundraising.

Thank. Your. Donors.

Say thank you. Regardless of what the donor says. And listen hard for what the donor means when they say “no need to thank me” in case they mean “don’t make a fuss” or “don’t tell people” but would love for you to say thank you!