It is less risky to ask for a gift when you know the person is likely to say yes. Learning how to read the signs of another person’s likelihood to give is sometimes tricky and sometimes really obvious. But fundamentally it is the asking that is the secret: if you don’t ask you definitely won’t get!
Being heard is a vital element of feeling comfortable in a relationship – and that includes the relationships we talk about with our donors in fundraising.
no, but… is a conversation killer. The only come back is to disagree and that isn’t going to build a useful conversation.
Here are a few tell-tale signs in assessing early on whether a major donor programme is likely to be successful.
Needing to create or improve your organisation’s policies and governance for your fundraising toolkit? Have a look at these free resources, samples and templates on the internet.
Key attributes we feel make up the (almost) perfect major donor fundraiser
Research is important and seems like a no-brainer. Thorough research and knowing your topic can help the decision-making process.