Money Tree Fundraising’s Deanna Wolf found insight, inspiration and recurring themes at the Institute of Fundraising’s Trust Fundraising 2019 Conference at the beginning of February. Trust fundraisers from charities of all sizes across the UK met to improve their practise, hear from pivotal funders, network and prepare themselves (and their organisations) for the challenges and trends that are on our horizons.
GDPR is still an area of confusion and contention for many charities and fundraisers, particularly in the area of major donor fundraising. GDPR guidelines are one thing, but do they tell you when and how to research donor prospects, how much research is fair at what stage, who to invite to events, when and how to follow up, when and how to communicate privacy notices, what about new or cold prospects? So many of these are still up for debate as the legislation is deliberately open to interpretation. So how do you kick on with your major donor fundraising with confidence whilst being sure of GDPR compliance?….
Trust fundraising, like baking, requires practice, attention to detail, good measuring and an understanding of the impact of environmental factors. Money Tree Fundraising’s Deanna Wolf shares her recipe for trust fundraising success….