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Beth Upton

How you can judge a major donor programme by a cup of tea

As a high value fundraising consultant I get to meet a lot of great fundraisers and a few not so good if the truth be told. Over the years I’ve got better at assessing early on whether a major donor programme is likely to be successful. I always keep an open...

Top Tips for remote working

Money Tree Fundraising is an entirely remote company. Whenever I get a sales call asking to speak to our estates manager, person who manages the company’s utility bills or similar I tell the caller this and I am often met with stunned silence and some significant...

A Tale of Two Hospices

“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity” So runs Dicken’s famous opening line of a Tale of Two Cities. Belief followed by incredulity is...