by Beth Upton | 27 Sep, 2018
GDPR is still an area of confusion and contention for many charities and fundraisers, particularly in the area of major donor fundraising. GDPR guidelines are one thing, but do they tell you when and how to research donor prospects, how much research is fair at what stage, who to invite to events, when and how to follow up, when and how to communicate privacy notices, what about new or cold prospects? So many of these are still up for debate as the legislation is deliberately open to interpretation. So how do you kick on with your major donor fundraising with confidence whilst being sure of GDPR compliance?….
by Beth Upton | 9 Jan, 2018
The short answer to this oft-asked question is; it depends how much you are asking for! Our recent survey of over 50 major donors, to a range of causes, showed that the larger the gift the more likely it was to be restricted. This is no surprise, as it is human nature... by Beth Upton | 8 Jan, 2018
An updated blog covering some top tips for those considering becoming freelance whether in fundraising or not. All of the tips are based on Beth’s personal experiences having gone freelance in 2010.
by Beth Upton | 18 Dec, 2017
An average of 2.8% of a charity’s database has the potential to be a major donor. If the database contains 100,000 records this is an overwhelming 2,880 people with the potential to give significant gifts. What constitutes as a Major Gift? Here at Money Tree... by Beth Upton | 13 Dec, 2017
In this blog we try to debunk some of the most popular myths about trust fundraising – whether it is about raising money for a community interest company, proving your track record to a grant-makers satisfaction or applying for unrestricted money and covering your overheads through grants.
