The seven steps of major donor solicitation continue to be a mystery to some. Will a parallel with dating help to make it clearer, or is dating just as complex?
It used to be the natural thing for us to question everything – we asked why? all the time. Over time we’ve stopped doing that so much – we know more, we don’t ask as much. Asking “yeah, but why?” about your fundraising proposition is a good test of whether you’ve arrived at the nub of the issue yet… and if you can’t answer the whys that you come up with you won’t be answering the whys of your audience
It is less risky to ask for a gift when you know the person is likely to say yes. Learning how to read the signs of another person’s likelihood to give is sometimes tricky and sometimes really obvious. But fundamentally it is the asking that is the secret: if you don’t ask you definitely won’t get!
Seven ways to build major donor fundraising, even in a small charity
Reviewing The Fundraiser who wanted more by Rob Woods, a book detailing the five laws of persuasion that will tranform the results of any major gift fundraiser.