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Six Key Indicators of Success in Capital Fundraising

How do you know if you should launch a capital appeal?
How do you know that the capital appeal you’ve launched is on track?
How do you focus your efforts on the important things to make your appeal a success?
These six key factors will answer all of those questions for you.

Does your Case for Support pass the Why? test?

It used to be the natural thing for us to question everything – we asked why? all the time. Over time we’ve stopped doing that so much – we know more, we don’t ask as much. Asking “yeah, but why?” about your fundraising proposition is a good test of whether you’ve arrived at the nub of the issue yet… and if you can’t answer the whys that you come up with you won’t be answering the whys of your audience

Start internally to get your external support choice right

Doing the ground work before investing in a specialist to work with you to deliver a step change in your fundraising will give you the solid foundation from which a lofty building will be able to grow. A lot of this round work is internal – making sure you’re brought the right people with you on this journey of change and that you’ve considered the implications and ramifications on budgets, time, resources.

Delighting your Donor

Even a tiny charity can build a major donor programme. Because a major donor programme can start with a single donor, it doesn’t have to start with a big database, a big spreadsheet and an investment in staff and resources that won’t pay off for two years or more.
The secret is knowing your capacity to delight and then delighting that donor or those few donors you can manage well.