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relationship_fundraising

Hiring the right fundraiser for the job

When we hire a fundraiser we are responsible for choosing the person who will succeed for us. We can’t afford to benchmark against the candidates who turn up for interview, we must know the benchmarks already so that we know what success looks like before it walks through the door and introduces itself.

Thank your donors… whatever they say!

Say thank you. Regardless of what the donor says. And listen hard for what the donor means when they say “no need to thank me” in case they mean “don’t make a fuss” or “don’t tell people” but would love for you to say thank you!

How big is big?

Big Gift, Major Gift, Major Donor – call it what you will – Fundraising isn’t defined by a set gift amount. It is defined by its approach – taking the time to develop a relationship with a person over time in order to ask for a commitment.

Fundraising IS dating!

The seven steps of major donor solicitation continue to be a mystery to some. Will a parallel with dating help to make it clearer, or is dating just as complex?

Failure to ask: a cautionary tale

It is less risky to ask for a gift when you know the person is likely to say yes. Learning how to read the signs of another person’s likelihood to give is sometimes tricky and sometimes really obvious. But fundamentally it is the asking that is the secret: if you don’t ask you definitely won’t get!