Capital appeals aren’t easy, read this blog from Money Tree Fundraising to find out the key indicators of success for a capital appeal.
When we hire a fundraiser we are responsible for choosing the person who will succeed for us. We can’t afford to benchmark against the candidates who turn up for interview, we must know the benchmarks already so that we know what success looks like before it walks through the door and introduces itself.
How do you know if you should launch a capital appeal?
How do you know that the capital appeal you’ve launched is on track?
How do you focus your efforts on the important things to make your appeal a success?
These six key factors will answer all of those questions for you.
Big Gift, Major Gift, Major Donor – call it what you will – Fundraising isn’t defined by a set gift amount. It is defined by its approach – taking the time to develop a relationship with a person over time in order to ask for a commitment.
The seven steps of major donor solicitation continue to be a mystery to some. Will a parallel with dating help to make it clearer, or is dating just as complex?