Events are a really useful tool for major donor fundraising but will never be the be-all-and-end-all. In fact, they can easily end up as an expensive distraction is not set up properly and for the right reasons. Here are twelve points on which you need to be clear ahead of deciding to go ahead with a cultivation event.
What are your major donors really looking for from you? A recent piece of work with a charity client highlighted the three most common things that your biggest givers are looking for.
The 7 steps of major donor fundraising make a lot of sense – but they operate in a vacuum – in essence they do not give you anything to fix or improve. What are the 3 key areas that you need to be strong in to have a successful major donor programme and what are the key questions you need to ask yourself?
6 essential factors for a successful major donor programme…
If you have donors you probably have some major donors, even if you don’t know who they are – you need a major donor programme. If you have some major donors you know of – you need a major donor programme. Ergo, unless you have no donors at all, you need a major donor programme – what are you waiting for?……