Key attributes we feel make up the (almost) perfect major donor fundraiser
Trust fundraising, like baking, requires practice, attention to detail, good measuring and an understanding of the impact of environmental factors. Money Tree Fundraising’s Deanna Wolf shares her recipe for trust fundraising success….
How do you define a major gift? Is a commonly-asked question with the expectation of an arbitrary £ amount being the answer. But it might not be that simple if you take an effort/reward based approach to the answer, thus expending your resources wisely for the maximum return.
In this blog we try to debunk some of the most popular myths about trust fundraising – whether it is about raising money for a community interest company, proving your track record to a grant-makers satisfaction or applying for unrestricted money and covering your overheads through grants.
Major Donor fundraising is not as tricky as you might think and it is the one way of fundraising that works regardless of your organisation’s size or cause area and it can be set up on a shoestring budget – as long as it done well. There is no charity that can afford to not consider this area of fundraising.