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A Recipe for the ‘Perfect’ Grant Application

Trust fundraising, like baking, requires practice, attention to detail, good measuring and an understanding of the impact of environmental factors. Money Tree Fundraising’s Deanna Wolf shares her recipe for trust fundraising success….

How do you define a Major Gift?

How do you define a major gift? Is a commonly-asked question with the expectation of an arbitrary £ amount being the answer. But it might not be that simple if you take an effort/reward based approach to the answer, thus expending your resources wisely for the maximum return.