Pound for pound, return on investment figures differ depending on the type of fundraising you’re doing and tend to be higher for trusts and foundations, major gifts, grants and capital appeals.
In this blog we try to debunk some of the most popular myths about trust fundraising – whether it is about raising money for a community interest company, proving your track record to a grant-makers satisfaction or applying for unrestricted money and covering your overheads through grants.
When we hire a fundraiser we are responsible for choosing the person who will succeed for us. We can’t afford to benchmark against the candidates who turn up for interview, we must know the benchmarks already so that we know what success looks like before it walks through the door and introduces itself.
How do you know if you should launch a capital appeal?
How do you know that the capital appeal you’ve launched is on track?
How do you focus your efforts on the important things to make your appeal a success?
These six key factors will answer all of those questions for you.
Big Gift, Major Gift, Major Donor – call it what you will – Fundraising isn’t defined by a set gift amount. It is defined by its approach – taking the time to develop a relationship with a person over time in order to ask for a commitment.