SANDS (Stillbirth & neonatal death charity)
Trust Fundraising Kickstart – Gold
The Brief:
Whilst we have been fundraising to support our charity since we started in 1978, we have not focussed on trust fundraising. We are growing as an organisation and need to increase our capacity in this income stream.
Action Taken:
Working with our trust and corporate fundraisers, Deanna and Andrew at Money Tree Fundraising used their Kick Start Gold package to get our trust fundraising programme off the ground. It has given us a foundation and structure that we can build on year-on-year to develop good relationships with donors and has led to a review of our entire fundraising strategy.
We are now starting to see the success of the applications they submitted.
Difference Made:
Our fundraising team is very small and we did not have the capacity to properly initiate a trust fundraising programme whilst also maintaining our other income streams. The approach Money Tree Fundraising brought to us has been designed with our limited capacity in mind and will allow us to more easily include trust fundraising in our income generation mix.
Results:
We are waiting on results from most of the roughly 55 applications they completed for us – many are to brand new potential donors. We have also made some important adjustments in our fundraising processes and strategy to make fundraising more effective and efficient in the future.
We have received one grant so far of £1,000 – exactly what we asked for.
“Working with Deanna and Andrew at Money Tree Fundraising, we used the framework provided by the Kick Start Gold to get our trust fundraising programme off the ground. Although we’ve been fundraising since we started in 1978, our focus up to now has been on other charitable income streams. We are growing as an organisation and donations from trusts and foundations are integral to this. Our fundraising team is very small and we didn’t have the capacity to properly initiate a trust fundraising programme while maintaining our other income streams. The approach Money Tree Fundraising has brought to us has been designed with our limited capacity in mind and has inspired us to make some important adjustments in our processes and strategy to make our fundraising more effective and efficient across the UK. We now have a foundation and structure that we can build upon, year-on-year, to develop good relationships with donors. Not only that, but we’re already seeing successful returns on the applications Money Tree Fundraising has helped us submit!”
“It’s been fantastic working with Deanna and Money Tree Fundraising. The Trusts Kick Start has improved our capacity, knowledge and focus for our trust fundraising programme and we’re applying what we’ve learned to other income streams. We’re a small team and they helped us find fundraising and planning solutions that fit our situation, capacity and goals.”
