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Resource allocation gift pyramid

by | 23 Aug, 2022

A green triangle, with a horizontal dotted line half way, splitting the top and bottom halves. To the left arrows go downwards, saying "increasing gift volume" and to the right upwards pointing arrows say "increasing gift value". Above the line, at the top of the pyramid, says one-to-one relationship building approaches and below the line says one-to-many direct marketing-style approaches