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The secrets to writing compelling fundraising proposals

The secrets to writing compelling fundraising proposals

One thing all charities, large and small, have in common is the need to persuade donors to both support your cause and to support that cause through your organisation. Call it your pitch, your case for support, your proposition, your proposal, your fundraising copy:...
Trust Fundraising: A £4 Billion Opportunity

Trust Fundraising: A £4 Billion Opportunity

With Trusts accounting for £4 billion of income in 2014-15 for the UK charity sector, is Trust fundraising an income source you can afford not to take seriously? In the UK, close to 10,000 charitable trusts grant over £4 billion per year to good causes. Many organisations have found that this can be a reliable and steady stream of income.

Six essential ingredients for a compelling pitch

Your Pitch is vital. You need to nail it before you start speaking to donors or you’ll come unstuck. Time spent on this preparation is never wasted – it is a waste of time to write poorly-constructed proposals.

Interview with – Alison Cordingley

Alison has been an associate of Money Tree Fundraising since 2011! A motivated and enthusiastic professional with eclectic experience of fundraising and management, in a wide range of causes, Alison has worked in the voluntary sector since 2000 and has extensive...

Interview with – Karon Phillips

Karon has been an associate of Money Tree Fundraising since 2014 and is an accomplished third sector fundraiser, coach and trainer. She has nearly 20 years’ experience leading voluntary sector organisations; and has run both local and national charities. Karon’s...

Does your Case for Support pass the Why? test?

It used to be the natural thing for us to question everything – we asked why? all the time. Over time we’ve stopped doing that so much – we know more, we don’t ask as much. Asking “yeah, but why?” about your fundraising proposition is a good test of whether you’ve arrived at the nub of the issue yet… and if you can’t answer the whys that you come up with you won’t be answering the whys of your audience