In this blog we try to debunk some of the most popular myths about trust fundraising – whether it is about raising money for a community interest company, proving your track record to a grant-makers satisfaction or applying for unrestricted money and covering your overheads through grants.
Regardless of the fundraising discipline, your proposal is meant to persuade a donor to support your cause AND support that cause through your organisation. It must include activity, output, outcome and impact. Are you clear on the difference between these?
Your Pitch is vital. You need to nail it before you start speaking to donors or you’ll come unstuck. Time spent on this preparation is never wasted – it is a waste of time to write poorly-constructed proposals.
It used to be the natural thing for us to question everything – we asked why? all the time. Over time we’ve stopped doing that so much – we know more, we don’t ask as much. Asking “yeah, but why?” about your fundraising proposition is a good test of whether you’ve arrived at the nub of the issue yet… and if you can’t answer the whys that you come up with you won’t be answering the whys of your audience