What are your major donors really looking for from you? A recent piece of work with a charity client highlighted the three most common things that your biggest givers are looking for.
Say thank you. Regardless of what the donor says. And listen hard for what the donor means when they say “no need to thank me” in case they mean “don’t make a fuss” or “don’t tell people” but would love for you to say thank you!
How do you know if you should launch a capital appeal?
How do you know that the capital appeal you’ve launched is on track?
How do you focus your efforts on the important things to make your appeal a success?
These six key factors will answer all of those questions for you.