Who we are

Fundraising Superpower

seeing the connections

Beth Upton FCIOF (Dip)


Beth founded Money Tree Fundraising in 2010, having had a career in fundraising since 2002. In that time, she has raised multi-millions for the causes for which she has worked. Beth’s expertise is across all high-value disciplines: trust applications, corporate partnerships, soliciting major donors, and high-value events. Beth is most excited when working on capital appeals.

Beth was named a top fundraiser aged under 35 in 2014 and in 2015 Money Tree Fundraising was awarded Best Strategic/Fundraising Consultancy by the Institute of Fundraising. She was Chair of the Institute of Fundraising South East & London region until 2017 and sat on the Institute of Fundraising Standards Committee until 2016. In 2018 she was honoured to be made a Fellow of the Institute of Fundraising and was named one of the most influential people in fundraising in a poll run by Fundraising magazine.

Favourite tree

The Money Tree!

“Beth helped us by delivering a community fundraising programme for an Ipswich conservation / regeneration project. Beth has great at getting things done in a challenging environment and was not deterred by the challenges that she encountered.”

Melanie Knight

Director of Income Generation, The Churches Conservation Trust

“Working with Beth on the Marlowe fundraising campaign was a fantastic experience, her knowledge and understanding of the subject was second to none and she knew how to get the best out of the marketing team, the campaign materials and the different audiences. Personally, it was a pleasure to work with Beth, her focused, driven and passionate approach helped make the three year campaign a dream project to work on. I cannot recommend Beth enough to prospective clients, future employees and colleagues,and I would love to work with Beth again in the future”

Kathryn Hearnden

Marketing Manager, Canterbury City Council

Here are some of the charities Beth has worked with:

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