Myth 5 is Major Donors Need and Expect Free Stuff What do I mean by free stuff? By "free stuff," I refer to perks such as complimentary entries to high-profile events like the London Marathon, free tickets to various events, free flights and accommodations, or any other costs that the organisation might incur to provide these benefits.

We banish some of the most prevalent fundraising myths forever. Myth 4 is The Sunday Times Rich List is a brilliant, free prospect pipeline for major donor fundraising

We banish some of the most prevalent fundraising myths forever. Myth 3 is Grant Fundraising is a stable income source. Grant fundraising, while crucial for many charities, is not a guaranteed long-term solution due to several factors.

We banish some of the most prevalent fundraising myths forever. Myth 2 is successful fundraisers must come equipped with a "little black book" of major donors.

We banish some of the most prevalent fundraising myths forever. First up is the 'spray and pray' approach - that applying for more grants will lead to a higher success rate.

Call it a proposal, proposition, appeal document, case for support... we generally all mean the same thing: the pitch to the donor that powerfully persuades them that they ought to support your cause via your organisation. Every audience is different and there is no one-size-fits-all here any more than there is anywhere else in fundraising, but there are basic principles.

In this video Beth gives some tips about what needs to go into a compelling proposal.