Project Design for Fundraisers
As trust fundraisers, we rarely have control over the design or delivery of the projects/services for which we are raising necessary income. Nevertheless, we still need to gather as much information as we can to complete our proposals and applications so they make sense and are an inviting opportunity for funders in which to invest.
Does your Case for Support pass the Why? test?
It used to be the natural thing for us to question everything – we asked why? all the time. Over time we’ve stopped doing that so much – we know more, we don’t ask as much. Asking “yeah, but why?” about your fundraising proposition is a good test of whether you’ve arrived at the nub of the issue yet… and if you can’t answer the whys that you come up with you won’t be answering the whys of your audience.
3 essentials your major donors want from you
In a recent piece of client work we conducted a survey of the charity’s top donors, in order to better understand what they thought about the work of the charity and what interaction they were looking for. When summarising the donor feedback to pass on to the charity, it struck me that there were three identifiable themes.
6 essentials for a major donor programme
We are often asked what needs to be in place for successful major donor fundraising, to which the answer varies depending on the charity. However, there are 6 generally accepted fundamental factors (I don’t claim to have invented these!), which should act as the core of your major donor programme