The Money Tree
Fundraising Approach

Donor interviews sit at the heart of our approach and with more than 75 interviews conducted so far, we know major donors and we know major donor fundraising.

We have worked with more than 30 charities keen to develop major donor programmes. Ahead of working with us, they all faced the same barriers to success:

  • Not knowing how to find the donors to approach
  • Not writing compelling proposals that work for donors
  • Not building strong relationships
  • Not asking for the gift
  • Not having the backing of their organisation
  • Not being able to measure or report back on the impact of a gift
  • Not being consistent over the years

Give your major donor programme a health check now