Join Beth Upton for 'Harnessing Persuasion in Major Donor Fundraising' a transformative webinar designed specifically for fundraisers working with major donors. This 60-minute webinar delves into the science of influence, teaching you how to create persuasive pitches that resonate with major donors.
Whether you are crafting a written proposal or preparing for a face-to-face meeting, our expert-led webinar will provide you with the insights and techniques to make a lasting impact. By attending you will gain a deeper understanding of how to effectively use psychological principles to enhance your fundraising strategies. This is a chance to elevate your approach to major donor engagement, leading to more successful outcomes.
Harnessing Persuasion in Major Donor Fundraising
Exploring the science of influence to create persuasive pitches for major gifts
One-hour webinar
Beth Upton has been a professional fundraiser since 2002 when she joined Macmillan's corporate fundraising team. Over her career she has worked in most fundraising disciplines and specialised in high-value fundraising from both trusts and major donors.
Beth studied her professional fundraising qualifications at the Open University and more recently passed the Certificate in Philanthropic Psychology Certificate from the Institute for Sustainable Philanthropy, with merit. In March 2023, she further enhanced her professional skills by qualifying as a coach, attaining the ILM Level 7 certification.
This blend of practical experience and academic achievement makes Beth a seasoned and knowledgeable professional in the fundraising sector.
Beth studied her professional fundraising qualifications at the Open University and more recently passed the Certificate in Philanthropic Psychology Certificate from the Institute for Sustainable Philanthropy, with merit. In March 2023, she further enhanced her professional skills by qualifying as a coach, attaining the ILM Level 7 certification.
This blend of practical experience and academic achievement makes Beth a seasoned and knowledgeable professional in the fundraising sector.
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