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What’s wrong with the 7 steps of major donor fundraising?

The 7 steps of major donor fundraising make a lot of sense – but they operate in a vacuum – in essence they do not give you anything to fix or improve. What are the 3 key areas that you need to be strong in to have a successful major donor programme and what are the key questions you need to ask yourself?

Major donor fundraising – what are you waiting for?!!

If you have donors you probably have some major donors, even if you don’t know who they are – you need a major donor programme. If you have some major donors you know of – you need a major donor programme. Ergo, unless you have no donors at all, you need a major donor programme – what are you waiting for?……

Delighting your Donor

Even a tiny charity can build a major donor programme. Because a major donor programme can start with a single donor, it doesn’t have to start with a big database, a big spreadsheet and an investment in staff and resources that won’t pay off for two years or more.
The secret is knowing your capacity to delight and then delighting that donor or those few donors you can manage well.