When collating feedback from interviews with around 100 major donors we identified three common themes that major donors were looking for.
GDPR is still an area of confusion and contention for many charities and fundraisers, particularly in the area of major donor fundraising. GDPR guidelines are one thing, but do they tell you when and how to research donor prospects, how much research is fair at what stage, who to invite to events, when and how to follow up, when and how to communicate privacy notices, what about new or cold prospects? So many of these are still up for debate as the legislation is deliberately open to interpretation. So how do you kick on with your major donor fundraising with confidence whilst being sure of GDPR compliance?….
Trust fundraising, like baking, requires practice, attention to detail, good measuring and an understanding of the impact of environmental factors. Money Tree Fundraising’s Deanna Wolf shares her recipe for trust fundraising success….
We answer the oft-asked question: will major donors give unrestricted donations?
Here at Money Tree Fundraising, one of the most common questions that we get asked is ‘How do you define a major gift? We answer that question in this article.