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The secrets to writing compelling fundraising proposals

The secrets to writing compelling fundraising proposals

Regardless of the fundraising discipline, your proposal is meant to persuade a donor to support your cause AND support that cause through your organisation. It must include activity, output, outcome and impact. Are you clear on the difference between these?

Does your Case for Support pass the Why? test?

It used to be the natural thing for us to question everything – we asked why? all the time. Over time we’ve stopped doing that so much – we know more, we don’t ask as much. Asking “yeah, but why?” about your fundraising proposition is a good test of whether you’ve arrived at the nub of the issue yet… and if you can’t answer the whys that you come up with you won’t be answering the whys of your audience