GDPR is still an area of confusion and contention for many charities and fundraisers, particularly in the area of major donor fundraising. GDPR guidelines are one thing, but do they tell you when and how to research donor prospects, how much research is fair at what stage, who to invite to events, when and how to follow up, when and how to communicate privacy notices, what about new or cold prospects? So many of these are still up for debate as the legislation is deliberately open to interpretation. So how do you kick on with your major donor fundraising with confidence whilst being sure of GDPR compliance?….
Being heard is a vital element of feeling comfortable in a relationship – and that includes the relationships we talk about with our donors in fundraising.
“no, but…” is a conversation killer. The only come back is to disagree and that isn’t going to build a useful conversation.