Even a tiny charity can build a major donor programme. Because a major donor programme can start with a single donor, it doesn’t have to start with a big database, a big spreadsheet and an investment in staff and resources that won’t pay off for two years or more.
The secret is knowing your capacity to delight and then delighting that donor or those few donors you can manage well.
A Development Board is not an undertaking for the feint-hearted, they are full-on vehicles to deliver significant investment. As we all know, there is no such thing as a free lunch; this significant investment in your organisation will need a significant investment from you in time (and money).
There are three key areas to consider when reviewing a Development Board – to set one up or to continue with one:
Capacity
Leadership
Membership
Seven ways to build major donor fundraising, even in a small charity
Vulnerability, to the right degree, can be a strength in professional networking and relationship building – this does not mean “over-sharing” and talking about your weekend or personal life but it does mean opening up a bit!
Some causes do not offer the same mass-market appeal as others. Does that make them unpopular? It is easy to have a crisis of confidence and believe so. Here are 5 insights to help you keep seeing the positive!