Money Tree Fundraising Senior Consultant, Mike Bartlett, ponders on the fate of the third sector as Sir Stephen Bubb steps down as Chief Executive of ACEVO.
Big Gift, Major Gift, Major Donor – call it what you will – Fundraising isn’t defined by a set gift amount. It is defined by its approach – taking the time to develop a relationship with a person over time in order to ask for a commitment.
The seven steps of major donor solicitation continue to be a mystery to some. Will a parallel with dating help to make it clearer, or is dating just as complex?
It used to be the natural thing for us to question everything – we asked why? all the time. Over time we’ve stopped doing that so much – we know more, we don’t ask as much. Asking “yeah, but why?” about your fundraising proposition is a good test of whether you’ve arrived at the nub of the issue yet… and if you can’t answer the whys that you come up with you won’t be answering the whys of your audience
Doing the ground work before investing in a specialist to work with you to deliver a step change in your fundraising will give you the solid foundation from which a lofty building will be able to grow. A lot of this round work is internal – making sure you’re brought the right people with you on this journey of change and that you’ve considered the implications and ramifications on budgets, time, resources.