Being heard is a vital element of feeling comfortable in a relationship – and that includes the relationships we talk about with our donors in fundraising.
“no, but…” is a conversation killer. The only come back is to disagree and that isn’t going to build a useful conversation.
Even a tiny charity can build a major donor programme. Because a major donor programme can start with a single donor, it doesn’t have to start with a big database, a big spreadsheet and an investment in staff and resources that won’t pay off for two years or more.
The secret is knowing your capacity to delight and then delighting that donor or those few donors you can manage well.
Seven ways to build major donor fundraising, even in a small charity