Big Gift, Major Gift, Major Donor – call it what you will – Fundraising isn’t defined by a set gift amount. It is defined by its approach – taking the time to develop a relationship with a person over time in order to ask for a commitment.
Even a tiny charity can build a major donor programme. Because a major donor programme can start with a single donor, it doesn’t have to start with a big database, a big spreadsheet and an investment in staff and resources that won’t pay off for two years or more.
The secret is knowing your capacity to delight and then delighting that donor or those few donors you can manage well.
A Development Board is not an undertaking for the feint-hearted, they are full-on vehicles to deliver significant investment. As we all know, there is no such thing as a free lunch; this significant investment in your organisation will need a significant investment from you in time (and money).
There are three key areas to consider when reviewing a Development Board – to set one up or to continue with one:
Capacity
Leadership
Membership