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MAJOR DONOR FUNDRAISING

The Money Tree
Fundraising Approach

Donor interviews sit at the heart of our approach and with more than 75 interviews conducted so far, we know major donors and we know major donor fundraising.

We have worked with more than 30 charities keen to develop major donor programmes. Ahead of working with us, they all faced the same barriers to success:

  • Not knowing how to find the donors to approach
  • Not writing compelling proposals that work for donors
  • Not building strong relationships
  • Not asking for the gift
  • Not having the backing of their organisation
  • Not being able to measure or report back on the impact of a gift
  • Not being consistent over the years

Why major donor fundraising?

Britain’s wealthiest gave over £3.2 billion to charitable causes in 2017 according to the Sunday Times and CAF Giving List 2018.

Major donor fundraising is suitable for all charities, whatever your size. It is a technique for building relationships with people in order to secure their significant and ongoing support, which will usually be through large gifts, advice, introductions to other significant donors and more.

A single major donor can have a huge impact on a charity of any size. A major donor programme can consist of a single donor or of hundreds of donors; this is a way of fundraising that can be easily scaled according to your capacity and your connections.

The essential ingredients of successful
major donor fundraising

A pipeline of suitable
grant-makers

Compelling donor-friendly
proposals

Genuine relationships

Organisational
commitment

Asking for money

When you know who to approach, what to approach them with and how to do it well, major donor
fundraising will provide you with a step change in your fundraising income.

Unsure if Major Donor fundraising is for you?

We will uncover your potential and build a realistic and ambitious programme with you.

Nervous that the rest of the organisation is unwilling to help you with fundraising?

We involve senior staff and trustees from the start and outline what needs to be done.

Need a step-change in fundraising income?

A step change in income is not possible from most areas of fundraising yet major donor fundraising is one key area where this is possible.

Lacking fundable projects?

Working alongside us will teach you the skills you need to start well. Our training will give staff and leaders the skills they need.

Lacking specific major donor skills or knowledge?

Working alongside us will teach you the skills you need to start well. Our training will give staff and leaders the skills they need.

No idea where or how to start?

Let us work with you to kick start your programme.

The Money Tree
Fundraising Approach

Donor interviews sit at the heart of our approach and with more than
75 interviews conducted so far, we know major donors and we know
major donor fundraising.

We have worked with more than 30 charities keen to develop major
donor programmes. Ahead of working with us, they all faced the same
barriers to success:

  • Not knowing how to find the donors to approach
  • Not writing compelling proposals that work for donors
  • Not building strong relationships
  • Not asking for the gift
  • Not having the backing of their organisation
  • Not being able to measure or report back on the impact of a gift
  • Not being consistent over the years

Our major donor fundraising expertise delivers

Identification and qualification of
potential donors

A strong written proposal to engage
donors now and in the future

Workshops with trustees and senior staff to debunk myths and secure commitment

Coaching in making the ask

Training in the art & science of donor cultivation for you, your team and your senior leadership

Planning for long-term succes

Give your major donor programme a health check now

Check