Who we are

Beth Upton

CEO

Beth founded Money Tree Fundraising in 2010, having had a career in fundraising since 2002. In that time, she has raised multi-millions for the causes for which she has worked. Beth’s expertise is across all high-value disciplines: trust applications, corporate partnerships, soliciting major donors, and high-value events. Beth is most excited when working on capital appeals.

Beth was named a top fundraiser aged under 35 in 2014 and in 2015 Money Tree Fundraising was awarded Best Strategic/Fundraising Consultancy by the Institute of Fundraising. She was Chair of the Institute of Fundraising South East & London region until 2017 and sat on the Institute of Fundraising Standards Committee until 2016. In 2018 she was honoured to be made a Fellow of the Institute of Fundraising and was named one of the most influential people in fundraising in a poll run by Fundraising magazine. Beth founded and runs Fundraisers in Kent, a group providing support and skills for fundraisers based in and around Kent.