The Major Donor Kick Start

Write proposals that will persuade donors. Build your donor pipeline. Ask for gifts. Get donations.

  • Build your donor pipeline
  • Build meaningful relationships with donors
  • Get yeses when you ask for money
  • Win major gifts

your income is stagnating and that needs to change

Do these three common issues sound familiar?

Finding Donors

You recognise there are plenty of donors with the capacity to give you substantial gifts, you just don’t have a strategy for finding them

Developing Relationships

Finding quality donors is only the start. In a saturated market, understanding the individual needs of every donor is key to building trust and ultimately, a substantial commitment. Meet with Mike learn the 3 steps to deep trust.

Asking for Money

Peoples top 3 fears are public speaking, death and asking for money (in that order!). There are so many ways to get it wrong. In our session we will share the 4 big mistakes charities make when asking for big gifts and how to avoid them

we HAVE helped our clients to raise £millions

Write proposals that will persuade donors. Build your donor pipeline. Ask for gifts. Get donations.


Together we create a proposal that is attractive to major donors, ensuring that you can measure success against pre-set objectives. We ensure that you have the supporting documentation, processes and procedures that donors will need to see.


We advise you on how best you can identify potential donors from your database or from external sources. We speak to potential supporters to test the proposal and the financial assumptions we’ve made so far, making the first key step in engaging your key donors.


We use everything we learn whilst working with you to make recommendations about your major donor potential. This will include an outline plan to achieve success and an outline budget for the costs of raising the money. We deliver breakthrough sessions and training to your senior leadership and team on cultivation and asking.


  • A clear idea of your charity’s own potential for major donor fundraising
  • Potential major donors
  • A persuasive proposal to use with these people
  • A head-start in engagement
  • The skills to build relationships, build your pool and, ultimately, ask for donations
  • A leadership team who understands and supports major donor fundraising
  • A plan to follow and support to make sure you follow it

Presented By


Mike has taught over 500 people in the art and science of major donor fundraising and has worked with more than thirty charities to transform their major donor fundraising. Two years on from delivering the first Major Donor Kick Start, his first client has already seen 400% growth in their major donor income. He has over 20 years’ experience and have raised over £32m over his career to-date.

Take home your free
major donor workbook
after your session.

“Doing the right thing is not the problem. Knowing what the right thing is, that’s the challenge.”

Lydon B. Johnson

Get in quick. Spaces are limited to just 4 each day.
Meet Mike:

in london

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via skype

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endorsed by our clients

“Mike has an excellent ability to assess trends, spot growth opportunities and recommend the right level of staffing investment in order to ensure sustained growth in income and profitability.”

Martin Edwards,

CEO at Julia’s House Children’s Hospice

“Mike was responsive, flexible and reflective. He quickly gained the confidence of the Board and staff and really helped us to identify the need to change if we are to be even more successful.”

Kristina Glenn,

Director, Islington Giving

“The great thing about Mike’s major donor approach is that he is able to adapt this fundraising stream to any size of charity and make it work for them.”

Josie Forsyth,

Fundraising Manager, At-Bristol Science Centre

Step Change Your Major Donor Income

When you know who to approach, what to approach them with and how to do it well, major donor fundraising will provide you with a step change in your fundraising income. At Money Tree Fundraising we are on a mission to embed sustainable high value fundraising within charities of all size through our expert advice and delivery. We know major donor fundraising.