The Major Donor Kick Start
Write proposals that will persuade donors. Build your donor pipeline. Ask for gifts. Get donations.
  • Build your donor pipeline
  • Build meaningful relationships with donors
  • get yeses when you ask for money
Your income is stagnating and that needs to change
Do these three common issues sound familiar?
Finding Donors
You recognise there are plenty of donors with the capacity to give substantial gifts, you just don't have a strategy for finding them.
Developing Relationships
Finding quality donors is only the start. In a saturated market, understanding the individual needs of every donor is key to building trust and ultimately a substantial commitment. Meet with Beth to learn the three steps to deep trust.
Asking for money
People's top three fears are public speaking, death and asking for money (in that order)! There are so many ways to get it wrong. In our session Beth will share the four big mistakes charities make when asking for big gifts and how to avoid them.
We have helped our clients to raise £millions
Write proposals that will persuade donors. Build your donor pipeline. Ask for gifts. Get donations.
Together we create a proposal that is attractive to major donors, ensuring that you can measure success against pre-set objectives. We ensure that you have the supporting documentation, processes and procedures that donors will need to see.
We advise you on how best you can identify potential donors from your database or from external sources. We speak to potential supporters to test the proposal and the financial assumptions we’ve made so far, making the first key step in engaging your key donors.
We use everything we learn whilst working with you to make recommendations about your major donor potential. This will include an outline plan to achieve success and an outline budget for the costs of raising the money. We deliver breakthrough sessions and training to your senior leadership and team on cultivation and asking.
You will get:
  • A clear idea of your charity’s own potential for major donor fundraising
  • Potential major donors
  • A persuasive proposal to use with these people
  • A head-start in engagement
  • The skills to build relationships, build your pool and, ultimately, ask for donations
  • A leadership team who understands and supports major donor fundraising
  • A plan to follow and support to make sure you follow it
Presented by:
Beth Upton

Beth has raised multi-millions for the causes for which she has worked since 2002. Her expertise is across all high-value disciplines: trust and foundations fundraising, major giving strategy, capital appeals; strategy, planning, training and delivery.

Beth is a professional fundraiser with her Diploma in Fundraising, who was named a top fundraiser aged under 35 in 2014. In 2015 Money Tree Fundraising was awarded Best Strategic/Fundraising Consultancy by the Institute of Fundraising and in 2018 Beth was made a Fellow of the Institute of Fundraising, the same year she was named one of the top 10 most influential people in fundraising.

Take home your free major donor workbook after your session.

“Doing the right thing is not the problem. Knowing what the right thing is, that’s the challenge.”



Endorsed by our clients:

“Money Tree Fundraising has an excellent ability to assess trends, spot growth opportunities and recommend the right level of staffing investment in order to ensure sustained growth in income and profitability.”


CEO at Julia’s House Children’s Hospice


“Money Tree Fundraising was responsive, flexible and reflective. They quickly gained the confidence of the Board and staff and really helped us to identify the need to change if we are to be even more successful.”


Director, Islington Giving


“The great thing about Money Tree Fundraising's major donor approach is that they are able to adapt this fundraising stream to any size of charity and make it work for them.”


Fundraising Manager, At-Bristol Science Centre

Step change your major donor income
When you know who to approach, what to approach them with and how to do it well, major donor fundraising will provide you with a step change in your fundraising income. At Money Tree Fundraising we are on a mission to embed sustainable high value fundraising within charities of all size through our expert advice and delivery. We know major donor fundraising.