Fundraising Strategy and Proposition
We are still writing some of our case studies – please bear with us
The Forgiveness Project is a difficult organisation to promote in terms of marketing and fundraising. We do not ‘sell’ anything and nor do we exist to persuade people to forgive. We are a space of inquiry where people are exposed to transformative stories and thus inspired to change their own thinking and behaviour. Creating robust fundraising materials and a clear case for support is not therefore an easy task for any consultant fundraiser.
Beth Upton came highly recommended by a former trustee of The Forgiveness Project who has worked in the voluntary sector a number of years. I must admit I embarked on this process somewhat sceptical having used consultant fundraisers in the past and never been entirely convinced of their value for money. However I trusted my former trustee and decided that the charity should invest a small amount of unrestricted funds in getting support to produce a clear pitch and a robust fundraising strategy.
I am pleased to say this investment was well spent. Money Tree Fundraising did a very good job in drawing together and digesting all our materials; involving staff in the process as well as helping them realise that everyone has a stake in fundraising; and writing up a series of excellent documents for us to use with funders, including a clearly articulated case for support. The consultancy period took place alongside a separate strategic planning programme that The Forgiveness Project was undertaking at the time and I was impressed how Beth Upton and her staff were able to feed into this process.