Capital Feasibility Study
Harlington Hospice was planning to build a new 20-bed hospice for people across Hillingdon borough. The charity had no formal programme and only received ad hoc income through traditional fundraising income streams. They have had very little major donor fundraising to date. They had commissioned Money Tree Fundraising to help identify funding for a planned new build. They had a small fundraising department and the decision to work with Money Tree came about because we responded to Harlington Hospice’s needs and plans.
Money Tree Fundraising put forward a member of our Associate Consultancy team who had experience in leading a capital appeal at an adult hospice to work with Harlington Hospice to deliver a comprehensive capital appeal feasibility study. We researched potential corporate, trust and high net worth individual funders in the local area. We also wrote a case for support for the capital project, which the Money Tree Fundraising team tested with stakeholders to engage them and assess their readiness to give. This led to a gift pyramid where Harlington Hospice could see how many gifts could be achieved at different giving levels and a realistic total.
Harlington Hospice did not have the staff capacity or expertise to develop their capital project into a fundable programme or to scope out and contact relevant funders. The detailed report provided by Money Tree Fundraising allowed them to make informed decisions about when to launch a capital appeal, who to approach, how much for and what resources would be required to be successful.
The outcomes of working with Money Tree Fundraising has not just helped with the new build project but increased Harlington Hospice’s knowledge of fundraising. Our approach fed into a review of their income generation and has helped Harlington Hospice focus their resources more effectively.
Louise, the lead consultant I worked with, was responsive and adapted her work programme to fit in with the rapidly changing health environment of Hillingdon.
We are still working to achieve our new build project and are expecting to re-engage Money Tree Fundraising again for a future stage in that development.Steve Curry