A capital fundraising project will increase a charity’s assets  such as extensions or new builds. It might also be used to grow an endowment fund.

There will be a fixed timescale for such an appeal and a substantial financial target, running into many millions for large buildings.

It is never “business as usual” fundraising and the money is often needed in addition to the usual requirements of fundraising.

A capital appeal is risky and disruptive. It is a huge investment that can lift any organisation to the next level, when done well.

Prior to getting underway it is vital that sufficient due diligence has been undertaken. Often building work will need to be started prior to all the money being raised, which poses the riskiest of questions – can we be sure we can raise sufficient money to finish?

Watch Money Tree Fundraising CEO, Beth Upton discuss how a Capital Fundraising Appeal could greatly benefit your organisation:

There are donors for whom a capital programme is the perfect project to fund, offering them security, longevity and recognition. A capital fundraising appeal can also be a great springboard to launching a long-term major donor fundraising programme.

Our tried and tested approach will take you through the six stages essential for assessing the probability your appeal will be successful – FIND OUT MORE

If you are considering a capital programme then we could help you to fund it by maximising your fundraising income. If you are interested in discussing how we can help your organisation transform its high value fundraising by capitalising on your capital ambitions visit our Capital Fundraising page, or please don’t hesitate to contact us at 020 3126 4501.

Take our questionnaire to check if you’re ready for capital appeal fundraising and how healthy your programme is right now

Kick start your capital appeal with confidence by engaging us to assess the probability of success and then setting out a plan to achieve that success

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