A positive image
It is important that your organisation enjoys a positive image within its key constituencies. It should be seen as special.
A strong and compelling proposition for supporting this appeal
The campaign must have a clear demonstrable need, which appeals to the interests and desires of prospective donors. It must also create a strong internal consensus in support of this need with all of your members and visitors.
A logical plan to meet the need
Both the need and the plan to meet the need (the plans for the new building, its location etc.) must be acceptable to your stakeholders and potential supporters.
A sense of urgency
There must be a consensus that meeting the need is vital to your organisation. If a sense of urgency does not exist, it must be generated in the earliest stages of the appeal. This urgency must include the need to raise additional funds.
Sufficient sources of financial support
There must be adequate financial resources within the potential audiences that would support your organisation to meet the need.
Although the “giving pyramid” required for successful capital campaigns does vary from instance to instance, experience shows that success is based on an ability to secure the following levels of giving:
Top Investment 12-18% of goal
Top Ten Investments 50-55% of goal
Next 50-100 Investments 40-50% of goal
Enthusiastic trustees and a strong trustee board
The nucleus of any appeal is the group which authorises the programme. The trustees must be dedicated to the campaign and willing to support it generously with time and energy.
Influential appeal leadership
The appeal must have access to people who can influence and motivate others at the highest levels. An adequate pool of dedicated volunteer appeal leaders is one of the most critical factors required for a successful capital campaign.
Take our questionnaire to check if you’re ready for capital appeal fundraising and how healthy your programme is right now
Kick start your capital appeal with confidence by engaging us to assess the probability of success and then setting out a plan to achieve that success
Don't see what you need?
We are happy to discuss other ways we can support you if our packages aren’t quite right for your needs