Beth Upton MInstF(dip)
CEO

Beth founded Money Tree Fundraising in 2010. She has raised multi-millions for the causes for which she has worked over the last 14 years. Beth’s expertise is across all high-value disciplines: trust applications, corporate partnerships, soliciting major donors, high-value events and prospect research.

Beth was named a top fundraiser aged under 35 in 2014 and in 2015 Money Tree Fundraising was awarded Best Strategic/Fundraising Consultancy by the Institute of Fundraising.

Beth has been Chair of the Institute of Fundraising London Region, the largest regional group with over 4,500 members, since 2014 and in 2015 also became Chair of IoF South East, where she is working hard to bring the learning and networking opportunities enjoyed by other regions.

“Beth helped us by delivering a community fundraising programme for an Ipswich conservation / regeneration project. Beth has great at getting things done in a challenging environment and was not deterred by the challenges that she encountered.”

Melanie Knight

Director of Income Generation, The Churches Conservation Trust

“Working with Beth on the Marlowe fundraising campaign was a fantastic experience, her knowledge and understanding of the subject was second to none and she knew how to get the best out of the marketing team, the campaign materials and the different audiences.
Personally, it was a pleasure to work with Beth, her focused, driven and passionate approach helped make the three year campaign a dream project to work on. I cannot recommend Beth enough to prospective clients, future employees and colleagues,and I would love to work with Beth again in the future”

Kathryn Hearnden

Marketing Manager, Canterbury City Council

Fundraising Superpower

seeing the connections

Favourite tree

The Money Tree!