How do you successfully implement a Major Donor Fundraising programme for your hospice?

At Money Tree Fundraising we know major donor fundraising. Over the last seven years we have worked with many charities keen to raise more money to expand the life-changing work they do.

One group we specialise in supporting is hospices, where we guide teams taking the first steps in major donor fundraising: identifying, researching and cultivating donors, as well as review existing programmes and support staff to take their major donor fundraising to the next level.

WATCH – In the below video, Mike Bartlett, Senior Consultant for High Value Giving at Money Tree Fundraising, discusses 5 steps to setting up a major donor fundraising programme within your hospice:-

Identifying Major Gift Donors:

More than 187,000 charities are registered in the UK. With individuals in the UK donating £9.9billion in 2008/2009 to charitable causes (UK Giving 2009), the relationship between charities and individuals is exceptionally strong. Economic pressures on other sources of income are increasingly being felt in fundraising teams; strong relationships with major donors are more crucial than ever.

To maximise the benefit of major donor relationships, all charities, including hospices, must not only have a comprehensive approach to building and maintaining strong relationships but also a good working knowledge of lots of “types” of fundraising, from grant-making to legacies, including a broad understanding of the tax implications for different ways of giving. A donor could choose to give directly, through a private trust, a company or even by leaving a gift in their will.

Be warned: excellent relationships with your donors will lead to long and beneficial relationships for both you and the donor.

Next Steps?

At Money Tree Fundraising we will support you in the best way for you by tailoring our support to meet your needs and budgets. We offer a range of services, from basic training to in-depth programme reviews, stewardship planning and long-term mentoring and coaching for you, your team, your senior management and senior volunteers.

We would welcome the opportunity for a no obligation call with you so please don’t hesitate to contact us on 020 3126 4501