How to Attract a Philanthropist to Your Charity

How to Attract a Philanthropist to Your Charity

Philanthropists, or more commonly referred to within charities as ‘Major Donors’, can be an incredibly valuable and ongoing source of income for your charity. The time spent cultivating a potential major donor is crucial; just one major donor can seriously change your organisation’s future. You may not be sure if it is for you, but at Money Tree Fundraising we believe it should be an important part of any charity’s fundraising mix.   What is a Philanthropist? A philanthropist is a person who supports the welfare of others, particularly through generous donations of money to charities. Famous examples include Edward Cadbury and Bill & Melinda Gates.   How to attract a Philanthropist to your Charity? We know that major donors are looking to understand the difference their money will make from the outset. You must understand this and be able to explain the impact every £1 they donate will have towards the vision you sold to them. Being able to manage relationships is a crucial skill for any major donor fundraiser. It boils down to great listening skills so that you can understand what the donor is trying to get out of their charitable involvement. Major donors need to feel ownership of the organisation’s mission and will expect an inside track to your future plans, goals, achievements and challenges. They will expect to have regular contact with your chief executive and chair. At times they can be challenging and demanding but this is because they are passionate about the cause.     We strongly believe that major donor fundraising has potential for all charities, whatever your size. On average...

Lacking Leadership Engagement in your Fundraising?

This is sadly the case for many charitable organisations, resulting in limited or misguided investment in fundraising, perpetuating a wariness of fundraising when results are not as expected. It can also mean that support from other departments is limited, as the standard for internal communication comes from the top. If Directors aren’t talking to each other and non-Fundraising senior staff do not understand the importance of fundraising, then your potential to succeed will be severely hampered. All of us at Money Tree have experienced good and bad leadership in the sector and learnt valuable lessons. It can be tough in a non-fundraising organisational culture, but we can work with you to integrate and demonstrate the value of committed organisational fundraising. We can help you overcome this major obstacle by: • Providing a fundraising audit to assess your strengths and weaknesses and highlight areas of opportunity • Working alongside you during a period of consultancy to recommend a fundraising strategy that works for your charity, including workplans and recommendations on resourcing • Coaching fundraisers and leaders on strategic fundraising, major donor fundraising, trust fundraising and fundraising management • Running a workshop for leaders within your charity to explain fundraising methods and the role they can play in ensuring success Do not suffer in silence! The fastest way to grow your income is to get senior leaders in your charity to understand and engage in fundraising. Speak to us to help you make this shift in your...

Hiring the right fundraiser for the job

When we hire a fundraiser we are responsible for choosing the person who will succeed for us. We can’t afford to benchmark against the candidates who turn up for interview, we must know the benchmarks already so that we know what success looks like before it walks through the door and introduces itself.

Why we won’t work on commission

We do not work on a commission basis. Nor will we work on a no-win-no-fee basis. There are lots of reasons for that – it is frowned upon by our sector body, it offers temptation for poor practice, it exploits the weak, it misunderstands the fundamental team effort that is fundraising.

Six essential ingredients for a compelling pitch

Your Pitch is vital. You need to nail it before you start speaking to donors or you’ll come unstuck. Time spent on this preparation is never wasted – it is a waste of time to write poorly-constructed proposals.

Making the most of your day – every day

“I work such long hours, this job is meant for two people, not one…” “Work is like the magic porridge pot of tasks – I can’t keep on top of it…” “I start the day with the best of intentions but “stuff” happens and I don’t always get around to those things I knew were a priority when I started…” “I know what I need to do but it’s hard when you’re accountable to a Director, a CEO, a Board Chair. They all have their own priorities and I’m the person they turn to.” If this sounds like something you might think to yourself, or something you’ve said, then you’re in alarmingly robust company – so many people I speak with are in the same boat. As a small business owner I find myself torn between so many competing tasks from client work to business development, from bookkeeping to managing office supplies – and that’s before someone calls me and adds a new thing to the list. One of the ways I’m combatting that is by identifying where my time vampires are coming from… I’m using a technique of Red, Blue, Black time – I wrote about it recently. The other way I’m combatting this is through a technique called Zero-Based Calendar which I think comes from a man called Bryan Harris, although I discovered it when I started using the SELF Journal from Best Self Co., which is a luxurious pre-printed twelve week diary and goal/activity management tool. This is a sample page from my journal. The idea is that distractions creep into your day in through the...
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