Major Donor fundraising is not as tricky as you might think and it is the one way of fundraising that works regardless of your organisation’s size or cause area and it can be set up on a shoestring budget – as long as it done well. There is no charity that can afford to not consider this area of fundraising.
It is often self-imposed barriers that are really preventing a Major Donor Programme from flourishing. In reality, none of the feared-for barriers is insurmountable. WATCH Mike Bartlett give his insights on the barriers that charities face in adopting a Major Donor Programme.
The options available for charities for raising money can feel overwhelming and packed full of jargon: high-value, grants, corporate partnerships, acquisition, retention, life-time-value. It can be hard to know where to start and rarely does any charity have a systematic and successful process for raising voluntary income from multiple sources. Read on to discover how your charity can take advantage of a suite of high-value fundraising activities.
How do you successfully implement a Major Donor Fundraising programme for your hospice?
At Money Tree Fundraising we know major donor fundraising. Over the last seven years we have worked with many charities keen to raise more money to expand the life-changing work they do.
There are donors for whom a Capital fundraising programme is the perfect project to fund, offering them security, longevity and recognition. However, it is not easy. Find out how you can fund your next project successfully.
With Trusts accounting for £4 billion of income in 2014-15 for the UK charity sector, is Trust fundraising an income source you can afford not to take seriously? In the UK, close to 10,000 charitable trusts grant over £4 billion per year to good causes. Many organisations have found that this can be a reliable and steady stream of income.
Philanthropists, or more commonly referred to within charities as ‘Major Donors’, can be an incredibly valuable and ongoing source of income for your charity. The time spent cultivating a potential major donor is crucial; just one major donor can seriously change your organisation’s future.
You may not be sure if it is for you, but at Money Tree Fundraising we believe it should be an important part of any charity’s fundraising mix.
This is sadly the case for many charitable organisations, resulting in limited or misguided investment in fundraising, perpetuating a wariness of fundraising when results are not as expected.
It can also mean that support from other departments is limited, as the standard for internal communication comes from the top. If Directors aren’t talking to each other and non-Fundraising senior staff do not understand the importance of fundraising, then your potential to succeed will be severely hampered.
When we hire a fundraiser we are responsible for choosing the person who will succeed for us. We can’t afford to benchmark against the candidates who turn up for interview, we must know the benchmarks already so that we know what success looks like before it walks through the door and introduces itself.
We do not work on a commission basis. Nor will we work on a no-win-no-fee basis. There are lots of reasons for that – it is frowned upon by our sector body, it offers temptation for poor practice, it exploits the weak, it misunderstands the fundamental team effort that is fundraising.