Practical Major Donor Fundraising in a GDPR Climate

GDPR is still an area of confusion and contention for many charities and fundraisers, particularly in the area of major donor fundraising. GDPR guidelines are one thing, but do they tell you when and how to research donor prospects, how much research is fair at what stage, who to invite to events, when and how to follow up, when and how to communicate privacy notices, what about new or cold prospects? So many of these are still up for debate as the legislation is deliberately open to interpretation. So how do you kick on with your major donor fundraising with confidence whilst being sure of GDPR compliance?….

Will major donors give unrestricted donations?

The short answer to this oft-asked question is; it depends how much you are asking for! Our recent survey of over 50 major donors, to a range of causes, showed that the larger the gift the more likely it was to be restricted. This is no surprise, as it is human nature...

Do Events Really Work for Major Donor Fundraising?

  There is much discussion around the purpose and benefit of events as part of major donor fundraising. Many charities fall into the trap of believing that putting on a series of events will attract new major donors and cultivate existing event supporters into...

How to forecast major donor income

We are often asked by charities to help them forecast their major donor income, particularly for more newly established programmes. This is no easy task; factors to consider include: how many researched prospects there are what you are currently raising money for the...

Lacking Leadership Engagement in your Fundraising?

This is sadly the case for many charitable organisations, resulting in limited or misguided investment in fundraising, perpetuating a wariness of fundraising when results are not as expected.

It can also mean that support from other departments is limited, as the standard for internal communication comes from the top. If Directors aren’t talking to each other and non-Fundraising senior staff do not understand the importance of fundraising, then your potential to succeed will be severely hampered.