A 20 minute masterclass video crammed full of tips on how to raise more money from major donors, filmed at the Institute of Fundraising SE & London Region’s monthly First Thursday masterclass in October.
Big Gift, Major Gift, Major Donor – call it what you will – Fundraising isn’t defined by a set gift amount. It is defined by its approach – taking the time to develop a relationship with a person over time in order to ask for a commitment.
The seven steps of major donor solicitation continue to be a mystery to some. Will a parallel with dating help to make it clearer, or is dating just as complex?
It used to be the natural thing for us to question everything – we asked why? all the time. Over time we’ve stopped doing that so much – we know more, we don’t ask as much. Asking “yeah, but why?” about your fundraising proposition is a good test of whether you’ve arrived at the nub of the issue yet… and if you can’t answer the whys that you come up with you won’t be answering the whys of your audience