Six Key Indicators of Success in Capital Fundraising

How do you know if you should launch a capital appeal?
How do you know that the capital appeal you’ve launched is on track?
How do you focus your efforts on the important things to make your appeal a success?
These six key factors will answer all of those questions for you.

It’s your job make them understand why.

Talking Fundraising to Finance guest blog by Samantha Woolven OK, I’m not sure how closely the fundraising and finance teams work where you are…but in my experience if finance are asking why you need the information then some education is needed. This post will focus on finance teams, but can be equally applied to other: technical specialists who have information you think would be useful, service delivery teams who know what it is really like for the people who use your service, those holding the keys to corporate management information, and even those members of your Exec or Trustee teams who have had little hands-on connection to Fundraising. What do I get if I read on? So this will be a long blog post, it’s designed to guide a conversation…a conversation I’ve directed countless times from CEO to the person who opens the mail. This conversation is just the start and will take, if done well, a good hour of your investment. For an organisation to become a truly ‘fundraising organisation’, then everyone from cleaner to President needs to understand what that means to them. Why don’t they just give me the information: My general approach to these sorts of conversations is that they probably have as much real knowledge about fundraising as I have about corporate finance…which, just in case you’re wondering, is not a lot. If this is true, then they are probably unaware of their lack of understanding, they won’t know what they don’t know, or they may feel like they should know more and feel embarrassed that they don’t. This lack of understanding can make...

Interview with – Mike Bartlett

Mike is our Senior Consultant in High Level Giving. He joined the Money Tree Fundraising team full time this month. He brings with him 15 years of high-value fundraising experience. Most recently he was Director of Fundraising and Communications for DEBRA, before that for Julia’s House Children’s Hospice and Winston’s Wish. He is your go-to person for major donors, corporate or trust fundraising. He is speaking at the IoF West Midlands conference in Birmingham on 5 October and the DSC Fundraising Fair in London on 22 and 23 November but if you can’t hear him at either of these then you can follow his thoughts on our blog and learn a bit more about him here: Mike, how much money have you raised for the charities you’ve worked with (roughly)? I’m always wary of this question as my fundraising has always been a team effort and I feel strongly that donors should get the credit, not the fundraisers, as they are the change-makers. In teams I’ve led I’d guestimate that we’ve raised over £25 million. And of all that experience, what would you pick as your greatest career success to-date? At a children’s hospice I secured a £1 million partnership over three years with a major bank. This arrangement included re-homing the hospice team in one of the bank’s offices rent free. When you look around our sector, who do you hold up as a Hero? On the fundraising side Alan Clayton is a brilliant, noisy brute. In the sector as a whole there are inspiring people like Shami Chakrabarti who make a real difference to society. And of the charities you’ve...

How big is big?

Big Gift, Major Gift, Major Donor – call it what you will – Fundraising isn’t defined by a set gift amount. It is defined by its approach – taking the time to develop a relationship with a person over time in order to ask for a commitment.