Interview with – Mike Bartlett

Mike is our Senior Consultant in High Level Giving. He joined the Money Tree Fundraising team full time this month. He brings with him 15 years of high-value fundraising experience. Most recently he was Director of Fundraising and Communications for DEBRA, before that for Julia’s House Children’s Hospice and Winston’s Wish. He is your go-to person for major donors, corporate or trust fundraising. He is speaking at the IoF West Midlands conference in Birmingham on 5 October and the DSC Fundraising Fair in London on 22 and 23 November but if you can’t hear him at either of these then you can follow his thoughts on our blog and learn a bit more about him here: Mike, how much money have you raised for the charities you’ve worked with (roughly)? I’m always wary of this question as my fundraising has always been a team effort and I feel strongly that donors should get the credit, not the fundraisers, as they are the change-makers. In teams I’ve led I’d guestimate that we’ve raised over £25 million. And of all that experience, what would you pick as your greatest career success to-date? At a children’s hospice I secured a £1 million partnership over three years with a major bank. This arrangement included re-homing the hospice team in one of the bank’s offices rent free. When you look around our sector, who do you hold up as a Hero? On the fundraising side Alan Clayton is a brilliant, noisy brute. In the sector as a whole there are inspiring people like Shami Chakrabarti who make a real difference to society. And of the charities you’ve...

How big is big?

Big Gift, Major Gift, Major Donor – call it what you will – Fundraising isn’t defined by a set gift amount. It is defined by its approach – taking the time to develop a relationship with a person over time in order to ask for a commitment.

Fundraising IS dating!

The seven steps of major donor solicitation continue to be a mystery to some. Will a parallel with dating help to make it clearer, or is dating just as complex?

Does your Case for Support pass the Why? test?

It used to be the natural thing for us to question everything – we asked why? all the time. Over time we’ve stopped doing that so much – we know more, we don’t ask as much. Asking “yeah, but why?” about your fundraising proposition is a good test of whether you’ve arrived at the nub of the issue yet… and if you can’t answer the whys that you come up with you won’t be answering the whys of your audience